As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine.
On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.
Problem, Solution, SitRep, or ?:
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