Strengthening Disaster Prevention and Resilience: Developing Media Capacity to Increase Awareness among Communities (India)

Strengthening Disaster Prevention and Resilience: Developing Media and NGO Capacity to Increase Awareness among Communities in the Indian States of West Bengal and Orissa – India

This British Broadcasting Corporation (BBC) World Service Trust (WST) initiative is shaped by the observation that the media, governments, and non-governmental organisations (NGOs) have a crucial role to play in raising awareness amongst the public about risk management. Launched in December 2007 in India, the 15-month pilot project centres around a series of 5-day training workshops for print and broadcast journalists and NGO representatives. The Trust hopes to enable interaction between these groups that might spark the development of fruitful relationships. In addition, shorter workshops for government officials in each state focus on how to cooperate with the media more effectively. Finally, a 3-day workshop for local radio professionals explores the design and production of public service announcements (PSAs) on disaster preparedness.

http://www.comminit.com/en/node/273321/2754