Kony2012: The Rise of Online Campaigning

A social media campaign to shine a light on Ugandan warlord Joseph Kony has attracted ire of its own after critics attacked its methods. Is using Facebook and Twitter to promote change pointless, or the natural extension of our social media habit?

by Kate Dailey - BBC News - March 9, 2012

On Monday, the California-based nonprofit Invisible Children released an online 30-minute documentary about Joseph Kony, leader of the Lord Resistance Army (LRA). "We want to make him famous," they said. "Not to glorify him, but so that his crimes would not go unnoticed."

It worked.

(READ COMPLETE ARTICLE)