Slow Ideas - Some Innovations Spread Fast. How Do You Speed the Ones That Don’t?

We yearn for frictionless, technological solutions. But people talking to people is still the way that norms and standards change. Illustration by Harry Campbell.

newyorker.com - by Atul Gawande - July 29, 2013

. . . In our era of electronic communications, we’ve come to expect that important innovations will spread quickly. Plenty do: think of in-vitro fertilization, genomics, and communications technologies themselves. But there’s an equally long list of vital innovations that have failed to catch on. The puzzle is why.

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