Turning Rural Indians Into Water Entrepreneurs

Image: Water filtration system.

fastcoexist.com - November 1st, 2012 - Whitney Pastorek

In Sanskrit, jal is the root for “water,” and sarva is the root for “everyone.” Put them together, and you’ve got exactly what Sarvajal delivers: Water for all. Originally launched as a nonprofit experiment in 2007, the company has grown into a thriving hub-and-spoke model of over 150 Sarvajal franchisees operating small reverse-osmosis filtration plants and revolutionary Water ATMs in India’s northwestern states, and its potent combination of entrepreneurship, common sense, and tech savvy has made a significant change in the quality of life for thousands of rural Indian villagers. “In 60 years of existence, India has always had getting clean water to people as the last mile at the top of its list of things to do,” says Sarvajal CEO Anand Shah. “We figured that if you put a lot of smart people on this idea, maybe you could come up with a solution.”

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